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The Acha Team

Klaus w Ernst

Operation Manager

  • German, Spanish, English

I’m originally from northern Germany but I spend my Childhood in Spain due to the fact that my parents started a small sail making company there. Since I have always enjoyed talking with the customers of our company I decided to study hotel management at University since I wanted to work in something which allows me to be in direct contact with customers. During the end of my studies I did my final 6 month internship in the 4 star hotel Radisson Bangkok and finalized my studies with the gold medal for the best average grade of my year. After working in several hotels in Thailand I decided to learn more about sales in the hospitality industry and I worked for a nearly 2 years of an Incoming tour agency in Bangkok being in direct contact with customers from Spain and Germany.

Due to the political problems in Thailand at that time the Spanish marked decreased drastically and when looking for a new job opportunity I came across a available sales position in Acha which required a person experienced in sales who could speak either German or Spanish in addition to English. When I started in Acha the German and Spanish marked where rather under developed for their potential and I set out to change this by offering the most efficient customer service and by quickly learning all the technical aspects of body jewelry since I had realized quickly that in many other competing companies sales people had less knowledge than their customer. Within my first year in the company the sales to my two core markets had tripled. After my first year in the company I was offered the position of sales supervisor which I gladly accepted. During my time as sales supervisor I implemented the same service standards which before I developed and used for German and Spanish speaking countries to all other countries in Acha with lead to a huge increase in sales due to the fact that most customer who order from us once would become returning customers.

With these result the company decided to offer me the position of operations manager when this position became available which I saw as a great challenge but accepted. Now as operation manager I primarily focus on improving the efficiencies of all systems within the company and to ensure that customers, employees and shareholders are all satisfied with the company since I strongly believe that for a successful organization it is extremely important that all three interest groups are equally taken good care of. And this means Acha has to deliver high quality goods and a premium service to customer meanwhile offering above average working conditions to our employees and still delivering healthy profits to our shareholders.

Sales Department

Didi Sivaranon

Sales Supervisor

  • German, English, Thai

I went after my high school as an exchange student to Germany for one year by awarding the scholarship from Rotary. Upon my return to Thailand, I decided to study for a bachelor degree in German language at Thammasat University and in my final year, I was awarded a scholarship from Goethe Institute Bangkok to join the language course at Goethe Institute Hamburg, Germany for one month.

When I returned to Thailand for a second time after graduating with the 1st class honors in German Language, I was offered a position as Data Coordinator for Smart Data Solution Tourist Company which is a subsidiary of TUI Germany. After working there for over one year in early 2014, I decided that it was time for me to move on since I wanted to get a new job where I could fully use my language skills combined with customer service skills and when I came across the open position in Acha, I knew that this was the kind of work I was looking for.

Upon my arrival in Acha I was trained very thoroughly by our sales supervisor in customer service and technical aspects of body jewelry in order to be able to offer the customers the best possible service. After more than 2 months of intensive training, I was finally assigned my first own 2 countries (Australia and New Zealand) and received my first real customer. Since then I strive to deliver the best possible customer service and this lead very quickly to success being able to increase the number of customer who repeat their order with us. So I was assigned some additional countries. My goal as sales representative is not so much to increase the sales I make to customer from my countries but the level of satisfaction and positive feedback and to ensure that my customer are happy when they order from us.

Lorena Itthipatachai

Spanish Speaking Export Sales Executive

  • Spanish, English, Thai

My name is Lorena, I was born and grew up in Bangkok. My favorite subject since I was a kid is English and I was always interested in learning some new languages so when I was 15, I decided to join an Intercultural Exchange Student Program and chose to go to Argentina where I stayed there for 10 months. My host family taught me a lot about Spanish and also their culture. After I came back I still wanted to improve my Spanish language skill further so I decided to study in the field of Spanish at University. During the end of semester of my second year study I got a chance to work as a trainee at my aunt’s tour agency, which was the first time I was able to learn how to take care of customers. Finally I’ve graduated my bachelor’s degree majoring in Spanish with first-class honors.

After graduating I began searching for a job opportunity and then I’ve got offer from Acha Company telling me they’re searching for Spanish Sales Representative which the job description really interested me, Even I did know nothing about sales or body Jewelry I know that working with Acha would give me a big opportunities to practice Spanish by directly taking care of customers so that’s the reason why I decided to join the Acha Sales Team since July 2012. After finishing Acha training program for sales representative finally I began to take care of all Spanish Speaking Countries. I have developed Spanish market and doubled the sale’s amount in two years and now I’m also starting to take care of the Italian market and some countries in Asia such as Singapore, Vietnam, Philippine, Taiwan and Thailand etc. I always believe that not only the quality of our items, but our service has to be the best also and that’s why I will always provide fast and excellent service which will satisfy all my customers. My motivation as a sales person is to ensure that all my customer get a personalized and professional service which will make them happy with Acha so that they will always want to return to Acha when they need to restock their body jewelry

Sunny Makkaman

German Speaking Export Sales Executive

  • German, English, Thai

My Name is Sunny and I was born in Bangkok but when I was seven years old my parents immigrated to Germany so I spend my entire childhood in Germany. Once I finished high school I got a degree in touristic and later furthered my education with a degree in retail sales. After that I have worked for several small and medium companies as sales representative being always in direct contact with customers. After having spend 30 years in Germany I was looking for a new professional challenge. Since I had never before worked in my home country Thailand I decided that this could be a good idea since it would allow me to discover my roots meanwhile working in a completely different cultural environment. After my arrival in Thailand I looked for a company with a foreign management where I could make use of my sales, cultural and language skill. When I came across Acha the position of sales representative in charge of the German market was really appealing to me since I would be able to make full use of my knowledge meanwhile working in a Thai company.

After an initial training period of two month in which I learned all the technical details of body jewelry as well as the aspects of international shipping and the Acha service standard I was assigned my first customer. Currently I have worked 2 years in Acha and in this time the German market has continuously grown and now become the most important market for our company. When I deal with Acha customer it is very important for me to give them a first class service experience which should be as good or if possible better than anything they can get from a wholesaler in their own country. I believe that Acha high service standard combined with our premium quality body jewelry is unbeatable at our prices.

Tony Lhupreechaseth

Export Sales Executive

  • English, Thai

I have grown up in Bangkok and when I finished high school I decided to go for a bachelor degree in law since I knew that this knowledge would be useful for me and there are many possibilities with a degree in this field. However during the time I studied I realized that I really enjoyed talking to people and for this reason I thought that working in customer service field would be a good choice to me because as long as you love what you do you will succeed in doing it.

Once I completed my bachelor degree in law I started to work at the front office of the Five Star InterContinental Bangkok Hotel as a receptionist. Since this was completely different from what I done previously it was quite difficult for me at the beginning but with hard work and commitment I was able to learn all the required skills within a short time. After a few years my dedication was finally recognized when the management assigned me to the as receptionist for the Club Lounge for VIP customers. This was followed by a promotion to supervisor once the management had been able to see that I take care of the guest with a high level or professionalism always following the brand standards. After another few years a promotion to Duty Manager followed which gave me the opportunity to talk to customer for more than the standard procedures and during that time I noticed that I really enjoyed not only solving customers problems but also selling to them upgrades or other additional services.

After having worked for more than 10 years in the hotel industry in the same hotel I decided that it was time for a change. During this time I became aware that Achadirect was looking for a new sales person and the fact that they mention specifically that they would prefer people with hotel experience really caught my interest. When I applied for this position I was positively impressed by the way that their understanding of sales is very much in line with what I learned from the hotel which is that the best way to sell is to keep existing customer happy and repeating again and again. After an intensive 4 month training period during which I was thought by the sales team members all the technical aspects of concerning the sales aspect of wholesale body jewelry I was finally allowed to start taking care of my very first own customer. During the training period and after a great emphasis is placed on ensuring that all required task are done within the required time frame and according to the quality standard developed by Acha.

As a new Sales Representative, i want to acquire more experience in dealing with customer and fulfilling our client's requirement which I think it is the most important skill set for a Sales person. I am also keen on expanding my technical knowledge base every day with all aspect concerning the job so that with the time I will become an experienced sales person and be able to provide the premium high quality customer service Acha is famous for.

Wally Rakkasikorn

Export Sales Executive

  • French, English, Thai

Since high school I was very good in English and because of that I got interested in learning other languages. In the finalyear of my high school study I jointed a competition for a scholarship to study Bachelor Degree abroad. I studied until late at night almost every days and my dream became true when I was awarded a scholarship in Europe. When I had the choice between the different countries in Europe, I did not think long because I knew that my favorite country is France due to their beautiful language, rich culture and friendly people.

After my arrival in France, I focused exclusively for 2 years to learn French. After that I decided to study in Hospitality & Catering. My reason for that was that this would allow me to further improve my knowledge of French culture and also give me the opportunity to be in direct contact with customers. I enjoyed my study so much that in the end I added one year in Hotel Management to complete my Bachelor Degree in this field. After the 6 years of my scholarship where over I had no other choice but to return to Thailand even I personally would have preferred to work in France.

Upon my arrival in Thailand, I tried to find a position where I could use my knowledge of French, Hospitality and customer service. However, after a very short time in Thailand I was approached by a friend of mine who asked me to work together with him as a French Speaking Sale. I really enjoyed myself working as Sales since I could use a lot of my customer service skills. After 2 years, however I started to look for a new challenge where I could make better use of my French and gain more experiences. During my search, I came across Acha who were looking for a new French Speaking Sales person. I accepted this because I knew that this would give me the opportunity to use French with customers on a daily basis.

To become a Sales person in Acha was much harder than I imagined. I needed to pass a 4 months intensive training period during which I was trained on the entire order and shipping process to be able to offer to Acha’s customers the high service standard for which Acha stands. I learned that when working here, failures or delays are never acceptable and that my work has to be 100% perfect for every single order. The 4 months training period was extremely hard but due to my determination I was able to succeed and became part of the Acha Sales team. Now, I have started to take care of customers from French speaking countries such as France, Belgium, Canada and Switzerland. And my goal is to serve them as best as possible and make them become Acha’s long term customer.

Department Heads

Sudta Phosarat

Production Manager

My name is Sutta and I come from a small rural town in the north east of Thailand. After I finished my high school, I decided to move to Bangkok to find a good paying work since my older sister was already working in Bangkok. After I have worked in some other companies, I started working with Acha in 2003 as a junior packing girl. Since I found the job interesting I worked extremely hard especially because I also saw that this company will give me the opportunity to grow and develop myself further. At the same time I also studied on my days off to gain a Bachelor degree of Communication at University since I believe that I will be use this knowledge to improve my skill at work. As a packing girl I always gave 100% working in all the different production departments of the company.

Finally in 2010 I was promoted to Crystal Supervisor. During my time as Supervisor I was in charge of managing a team of 6 persons and in addition I was responsible for the purchasing of all the crystals and stones. During that period I always made sure that people in my team will provide only products with the best quality to our customers. In addition I also shared my technical knowledge with junior employees to allow them to advance their own career. My main focus during that time was to ensure that my department always works as efficiently as possible. After 3 years, the position of Production Manager became available, and the management decided to give me the opportunity to prove myself as the Production Manager because of my previous success in managing my own department.

Today, I am the manager of the biggest operational division in Acha with 50 persons under my responsibility and even most of the people in my team have a very limited education, I am able to mold them into an effective production team which is able to deliver premium quality products in a timely manner to customer giving them a first class service which is better than most of our competitors. Beside of managing my own division and ensure that they work according to the established standards I also regularly join the Sales team and work with them in order to understand the every changing needs of our customer’s and to get a better understanding about how they will use and sell our jewelry, this helps me to gain valuable feedback which enable me to provide the premium quality body jewelry Acha is famous for.

Acha